Recent Posts

Long way to go to restore Brand NZ trust

By Laura Walters, Fairfax Media It is not the media’s job to communicate the message to Chinese consumers that the botulism scare was a false alarm, the Financial Times bureau chief in Beijing says. Jamil Anderlini told the China Business Summit in Auckland this afternoon that the message the botulism scare was a false alarm had still not filtered down …

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2013: Jeremy Webb “Social media in China is enormous”

By Alexander Speirs Jeremy Webb, Digital Influence Strategist and Head of Social at Ogilvy Public Relations sought to buck the trend on social media discussion in his address to the 2013 China Business Summit, giving tips on making a brand – not breaking it. “Social media in China is enormous,” said Webb. “95 per cent of those living in tier 1 …

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2013: Charles Finny “NZ dropped the ball”

By Brierley Penn “China remains our major market in education, but we are not at our peak,” according to Charles Finny, Chairman of Education NZ. In the past, New Zealand’s market for inbound students from China had followed a boom and bust cycle, with the latest peak around the 2002-03 period. Finny said that his organization was trying very hard …

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