By Brierley Penn “China remains our major market in education, but we are not at our peak,” according to Charles Finny, Chairman of Education NZ. In the past, New Zealand’s market for inbound students from China had followed a boom and bust cycle, with the latest peak around the 2002-03 period. Finny said that his organization was trying very hard …

By Christopher Adams, NZ Herald New Zealand businesses need to wake up to reality that they are not viewed as being particularly “special” in the Chinese market, says Beijing-based Kiwi businessman David Mahon. Addressing the China Business Summit in Auckland this afternoon, the managing director of Mahon Investments said this country was good at “self-propagandising” its success in the world’s …

By Brierley Penn “Think global, but act local,” said Christopher Luxon, of Air NZ, citing the need to have intimate knowledge of individual markets in order to be internationally successful. In 2013, then CEO of the airline was building a focus on using local marketing to connect to customers, recognizing that a one size fits all approach can never be …