Michael Plank, University of Canterbury; Shaun Hendy, University of Auckland, and Siouxsie Wiles, University of …
Read More »2013: Marco Marinkovich “Perception is reality”
By Brierley Penn “New Zealand brand perception has been created over the past 100 years,” said Marco Marinkovich, CEO of Creative Bank at the 2013 China Business Summit. “Perception is reality.” “If I said Ronald Regan, you would think Watergate. If I said Bill Clinton, you would think Monica. If I said Lance Armstrong, you would think drug cheat.” It …
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