Long way to go to restore Brand NZ trust

By Laura Walters, Fairfax Media

It is not the media’s job to communicate the message to Chinese consumers that the botulism scare was a false alarm, the Financial Times bureau chief in Beijing says.

Jamil Anderlini told the China Business Summit in Auckland this afternoon that the message the botulism scare was a false alarm had still not filtered down to Chinese consumers.

While the English-language Chinese media stopped negative coverage of the Fonterra botulism scandal soon after the news broke, the message from the Chinese-language media was different, he said.

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