By Brierley Penn In 2012, China became the largest outbound market of any in the world, growing 40 per cent relative to the 2011 period. In the next 12 months, China had become the second most important travel market for New Zealand, said Kevin Bowler, CEO of Tourism NZ, with Chinese visitors to NZ spending $645m each year. However, Bowler …

By Brierley Penn “New Zealand brand perception has been created over the past 100 years,” said Marco Marinkovich, CEO of Creative Bank at the 2013 China Business Summit. “Perception is reality.” “If I said Ronald Regan, you would think Watergate. If I said Bill Clinton, you would think Monica. If I said Lance Armstrong, you would think drug cheat.” It …

By Tim Groser First, I would like to congratulate the Auckland Chamber of Commerce, NZ Inc and all the agencies and sponsors for putting this event together. I know and have worked with many of you on the New Zealand side over the years either on the China relationship or closely related matters. Many of you are genuine China specialists. …