By Christopher Adams, NZ Herald New Zealand businesses need to wake up to reality that they are not viewed as being particularly “special” in the Chinese market, says Beijing-based Kiwi businessman David Mahon. Addressing the China Business Summit in Auckland this afternoon, the managing director of Mahon Investments said this country was good at “self-propagandising” its success in the world’s …

By Brierley Penn “Think global, but act local,” said Christopher Luxon, of Air NZ, citing the need to have intimate knowledge of individual markets in order to be internationally successful. In 2013, then CEO of the airline was building a focus on using local marketing to connect to customers, recognizing that a one size fits all approach can never be …

By Brierley Penn In 2012, China became the largest outbound market of any in the world, growing 40 per cent relative to the 2011 period. In the next 12 months, China had become the second most important travel market for New Zealand, said Kevin Bowler, CEO of Tourism NZ, with Chinese visitors to NZ spending $645m each year. However, Bowler …