China Business Summit: 2013

A Wake-Up Call

The second China Business Summit, hosted by the Auckland Chamber of Commerce and NZ Inc Ltd, was held on the 16 October 2013, at the Langham Hotel, Auckland. The focus of the 2013 summit was on how New Zealand could lift its game in the wake of the Fonterra botulism scare, and on the changing China business landscape under the National Development and Reform Commission (NDRC).

To set the scene Trade Minister Tim Groser, spoke of the trust relationship New Zealand has with China, fostered and strengthened over 40 years. This climate of trust has allowed New Zealand to do a number of novel things, but we have become victims of our own success, and the speed of expansion is pushing our capacity and resources. And, to do better we also need to become China literate. Liu Feng, Managing Director of Cosco, and Chairman of the Chinese Chamber of Commerce, saw the botulism scare was a testing time for friends, and the long-term impact on reputation and sales was not yet clear. An array of top speakers also contributed to the conversation around the future of the New Zealand – China trading relationship.

The 2013 Summit included

  • Trade Minister Tim Groser, on the trust relationship New Zealand has with China, fostered and strengthened over 40 years.
  • Liu Feng, Managing Director of Cosco, and Chairman of the Chinese Chamber of Commerce on the botulism scare.
  • View from the Top: Top business leaders share their views on restoring trust with China.
  • How to protect Brand NZ and regain the confidence of Chinese consumers and regulators.
  • Navigating pathways to doing deals, bilateral investments nd raising capital in China.
  • What to watch out for as Chinese President Xi Jinping’s administration makes significant change to the environment foreign companies work in.
  • Moving Forward: Capturing the Premium Slice panel.
  • Managing a PR crisis in China.
  • How social media can make or break you in China.
  • Heroes and war stories: a panel of business leaders on working with China.

Event photos




  • Hon Tim Groser, Minister of Trade



  • Liu Feng, Managing Director, Cosco, Chairman, Chinese Chamber of Commerce



Restoring trust with China.

  • Theo Spierings, CEO, Fonterra
  • Christopher Luxon, CEO, Air New Zealand
  • Sir Graeme Harrison, Chairman, ANZCO Foods

Moderated by Fran O’Sullivan


How do we Protect Brand NZ and Regain the Confidence of Chinese Consumers and Regulators?

  • Andrew Grant, Head Global Public Sector Practice, McKinsey & Company (by video)
  • Marco Marinkovich, CEO, Creative Bank
  • Kevin Bowler, CEO, Tourism New Zealand
  • Charles Finny, Chairman, Education NZ

Moderated by Michael Barnett


Investment: Navigating Pathways to Doing Deals, Bilateral Investment and Raising Capital in China.

  • Charles Li, CEO, ANZ China
  • Adrian Orr, CEO, NZ Superannuation Fund
  • Cathy Quinn, Chair, Minter Ellison Rudd Watts
  • Brett O’Riley, CEO, ATEED
  • Ruth Richardson, Director, Synlait Group
  • Ivan Kinsella, Investment Director Greater China, NZTE

Moderated by Fran O’Sullivan



What’s Next in China? What to Watch Out for as Chinese President Xi Jinping’s Administration Makes Significant Change to the Environment Foreign Companies Work in.

  • Jamil Anderlini, Beijing Bureau Chief, Financial Times


Moving Forward: Capturing the Premium Slice.
  • Graham Stuart, CEO, Sealord
  • David Mahon, Managing Director & Chief Investment Officer, Mahon China
  • Peter Chrisp, CEO, NZTE
  • John Penno, CEO, Synlait Group
Moderated by David Green, Managing Director, International, ANZ


 Managing a PR Crisis in China.

  • Michael Chu, Chief Strategy Officer, Ogilvy Public Relations, China

Moderated by David Caselli, General Manager – Business Attraction & Investment ATEED


How social media can make or break your brand in China.

  • Jeremy Webb, Digital Influence Strategist & Head of Social, Ogilvy Public Relations Worldwide, Beijing


Heroes and war stories.

  • John Coney, Owner, Morton Estate
  • Zefei Zhou, Director, Artiison
  • Danny Chan, Deputy Chairman, Academic Colleges Group
  • Brian Cadzow, Director Finance & Legal, Vista Entertainment Solutions
  • David Mitchell, Managing Director, CHINZ International

Moderated by Pat English, Executive Director, New Zealand China Council



  • Summit Co-chairs Michael Barnett and Fran O’Sullivan

Prize Draw



With Hon Stephen Joyce, Minister of Economic Development

Media Coverage


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