China Business Summit 2013

Michael Chu Chief Strategy Officer (China), Ogilvy Public Relations Biography Michael Chu is Chief Strategy Officer for Ogilvy Public Relations China. A veteran marketer with over 20 years of integrated marketing and corporate communications experience, Michael has worked both the in-house and consultancy sides of public relations. Michael’s primary expertise is marketing and corporate communications. At Ogilvy PR/Shanghai, he is …

Peter Chrisp Chief Executive, New Zealand Trade & Enterprise Biography Peter is currently the CEO of New Zealand Trade and Enterprise (NZTE), a government-owned economic development agency responsible for helping companies grow internationally. Before NZTE Peter spent 23 years in the engineering, manufacturing, and Pulp and Paper industries, including roles in human resources, operations, logistics, supply-chain, business Improvement and general …

By Laura Walters, Fairfax Media It is not the media’s job to communicate the message to Chinese consumers that the botulism scare was a false alarm, the Financial Times bureau chief in Beijing says. Jamil Anderlini told the China Business Summit in Auckland this afternoon that the message the botulism scare was a false alarm had still not filtered down …

By Alexander Speirs Jeremy Webb, Digital Influence Strategist and Head of Social at Ogilvy Public Relations sought to buck the trend on social media discussion in his address to the 2013 China Business Summit, giving tips on making a brand – not breaking it. “Social media in China is enormous,” said Webb. “95 per cent of those living in tier 1 …

By Brierley Penn “China remains our major market in education, but we are not at our peak,” according to Charles Finny, Chairman of Education NZ. In the past, New Zealand’s market for inbound students from China had followed a boom and bust cycle, with the latest peak around the 2002-03 period. Finny said that his organization was trying very hard …

By Christopher Adams, NZ Herald New Zealand businesses need to wake up to reality that they are not viewed as being particularly “special” in the Chinese market, says Beijing-based Kiwi businessman David Mahon. Addressing the China Business Summit in Auckland this afternoon, the managing director of Mahon Investments said this country was good at “self-propagandising” its success in the world’s …

By Brierley Penn “Think global, but act local,” said Christopher Luxon, of Air NZ, citing the need to have intimate knowledge of individual markets in order to be internationally successful. In 2013, then CEO of the airline was building a focus on using local marketing to connect to customers, recognizing that a one size fits all approach can never be …