By Laura Walters To regain the confidence of Chinese consumers and regulators New Zealand needs to get rid of “corrupt cowboys” trading off Brand New Zealand, a communications expert says. Marco Marinkovich, head of communications agency Creative Bank, said New Zealand had a long way to go to restore trust in Brand NZ. Speaking about the fallout from the Fonterra …
Read More »Laura Walters
Long way to go to restore Brand NZ trust
By Laura Walters, Fairfax Media It is not the media’s job to communicate the message to Chinese consumers that the botulism scare was a false alarm, the Financial Times bureau chief in Beijing says. Jamil Anderlini told the China Business Summit in Auckland this afternoon that the message the botulism scare was a false alarm had still not filtered down …
Read More »MPI resources couldn’t cope – Groser
By Laura Walters The Ministry for Primary Industries is under-resourced and communications inadequate to deal with the food-safety issues facing New Zealand exports to China, Trade Minister Tim Groser says. Groser told the China Business Summit in Auckland today that it was undeniable the ministry did not have enough resources in China to deal with the recent DCD residue issue, …
Read More »