Call to rein in ‘Brand NZ cowboys’

By Laura Walters

To regain the confidence of Chinese consumers and regulators New Zealand needs to get rid of “corrupt cowboys” trading off Brand New Zealand, a communications expert says.

Marco Marinkovich, head of communications agency Creative Bank, said New Zealand had a long way to go to restore trust in Brand NZ.

Speaking about the fallout from the Fonterra botulism contamination scare at the China Business Summit, Marinkovich said after the whey contamination scare, Chinese consumers and agents linked New Zealand to Fonterra, dairy and “poison”. While the Mandarin translation exaggerated English words, “poison” was a word Chinese consumers used to describe New Zealand – more

– Fairfax Media

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