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Several decades ago, there was a common perception that all Māori were factory workers, truck drivers, or cleaners – Maori success in business was only ever seen as the exception. Māori are quickly becoming significant economic powerhouses, owning an estimated NZ$40 billion of assets in New Zealand. Māori are spiritual people, and their motivation in business reflects their world view: …

The advertising landscape is rapidly changing. This provides an opportunity to those brands that are able to adapt to secure ownership over their audience that will deliver lasting returns. Brands that don’t adapt will forever pay to access someone else’s audience, whether that is a television network or a YouTube influencer. The advertising landscape is shifting, and brands that move …

Auckland Transport has had a new ‘command centre’ developed to track and display a real-time overview of their public transport infrastructure. Consumer applications will allow Aucklanders to track exactly where their bus, train, or ferry is, and greatly improve the rider experience. Technology and real-time data is now at the stage where it is set to transform the way we …

Tom Influencers have always existed. Movie stars or sporting greats have been used for a long time to endorse products, but increasingly endorsements come from self-made online personalities. Businesses and brands can’t expect the same level of control they may have enjoyed in the past. Consumers expect endorsement to be genuine and authentic. While the platforms used in the Chinese …

Minister Steven Joyce spoke of the opportunity to create a ‘Tripartite business degree’. His proposal would see business students from Auckland, Los Angeles, and Guangzhou spend two semesters studying in each city. The initiative could attract new, talented business students to New Zealand and allow them to contribute to the country’s entrepreneurial and cultural ecosystems. “I want to see kids …

Auckland, Los Angeles, and Guangzhou share similar challenges as our cities grow. There are many areas that we can share experiences and learn from each other on. A memorandum of understanding signed by the Tamaki Makaurau Design Alliance, Guangzhou Urban Planning Design Survey Research Institute (GZPI), and Los Angeles Business Council (LABC) at the Tripartite Economic Alliance will allow designers …

Auckland’s economic growth has outpaced the rest of New Zealand in six of the last seven years. There is an increased interest in what is happening in Auckland, and the signs are positive that foreign investment will continue. The opportunities to accelerate entrepreneurship in the city has been helped by the influence of incubators. Although they are early-stage, Auckland’s incubators …

Cross-pollination between Auckland, Los Angeles, and Guangzhou brings the prospect of exciting innovation. Erez Morag believes when culture, expertise, insights, and ranks come together and are cross-pollinated, it is then that truly successful innovation can happen. “Cross-pollination between these three cities will bring exciting innovation,” said Dr Erez Morag, former Nike Innovation expert speaking at the Tripartite Economic Summit about …

The food industry is undergoing massive change. Farming systems and sources of food are being transformed around the world, new retail models are emerging in the food sector, and consumer demand is rapidly changing. Reinvention of New Zealand’s food industry is critical to the country returning to the forefront of exporting and developing food and agribusiness products. The global challenges …

New Zealand companies should consider forming joint ventures and partnerships to gain traction in overseas markets. New Zealand has a tendency to be Kiwi-centric, assuming that because our domestic market loves our products, overseas markets will too. Māori businesses reflect the world view of Māori: that long-term sustainability is more important than profit. “Māori want to hear your heart, not …