The advertising landscape is rapidly changing. This provides an opportunity to those brands that are able to adapt to secure ownership over their audience that will deliver lasting returns. Brands that don’t adapt will forever pay to access someone else’s audience, whether that is a television network or a YouTube influencer. The advertising landscape is shifting, and brands that move …

Auckland Transport has had a new ‘command centre’ developed to track and display a real-time overview of their public transport infrastructure. Consumer applications will allow Aucklanders to track exactly where their bus, train, or ferry is, and greatly improve the rider experience. Technology and real-time data is now at the stage where it is set to transform the way we …

Tom Influencers have always existed. Movie stars or sporting greats have been used for a long time to endorse products, but increasingly endorsements come from self-made online personalities. Businesses and brands can’t expect the same level of control they may have enjoyed in the past. Consumers expect endorsement to be genuine and authentic. While the platforms used in the Chinese …