Recent Posts

Liveable Cities: Britomart as a common ground

Until the early 1900s, rail in Auckland came right into the bottom of Queen Street. It has recently returned to Britomart – albeit underground – and has been integral to the evolution and revitalisation of Auckland’s CBD. Britomart has become a gateway for Auckland and is helping to remove barriers and hurdles between cultures. “Britomart creates bigger opportunities every day …

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Māori economy: Becoming a significant economic powerhouse

Several decades ago, there was a common perception that all Māori were factory workers, truck drivers, or cleaners – Maori success in business was only ever seen as the exception. Māori are quickly becoming significant economic powerhouses, owning an estimated NZ$40 billion of assets in New Zealand. Māori are spiritual people, and their motivation in business reflects their world view: …

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Now is the time for brands to own their audiences

The advertising landscape is rapidly changing. This provides an opportunity to those brands that are able to adapt to secure ownership over their audience that will deliver lasting returns. Brands that don’t adapt will forever pay to access someone else’s audience, whether that is a television network or a YouTube influencer. The advertising landscape is shifting, and brands that move …

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