Michael Plank, University of Canterbury; Shaun Hendy, University of Auckland, and Siouxsie Wiles, University of …
Read More »Making the most of Middle earth
By Brierley Penn Tourism New Zealand is leveraging the global profile of The Hobbit by promoting the Middle-earth fantasy as an attainable experience to prospective Chinese tourists. “New Zealand features on the bucket lists of many international travellers,” says TourismNZ chief executive Kevin Bowler. “The key is providing them with an incentive to actually make the trip, and the Middle-earth …
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