college essay writer Digital marketing veteran Ken Hong of Sina Weibo explains how New Zealand companies can use social media marketing to reach consumers in China, and discusses a recent campaign by Tourism New Zealand. In this extended version he also explains the challenge of getting cut-through in a crowded media landscape, and why content is still king

The New Zealand dollar fell below 84 US cents as investors flocked the euro and Swiss franc after Standard & Poor’s upgraded its Greek credit rating and as optimism was stoked on the prospect US legislators will cut a deal on the fiscal cliff. The kiwi fell to 83.88 US cents at 5pm in Wellington from 84.15 cents at 8.30am …

anada’s Public Sector Pension Investment Board is looking to capitalise on favourable growing conditions and access to Asian markets having taken a 30 percent stake in the central North Island’s Kaingaroa forestry estate. The Canadian fund sees the 178,000 hectare Kaingaroa estate as an “attractive asset” that has been “very successfully” managed by Timberlands for many years, spokesman Mark Boutet …