Michael Plank, University of Canterbury; Shaun Hendy, University of Auckland, and Siouxsie Wiles, University of …
Read More »Day 10: Smarts, not scale.
A recurring theme in two meetings today was the need for New Zealand businesses in China to not try and compete on a capacity basis, with the advantages gained by economies of scale – it’s just not possible. Instead, the need for highly differentiated products and services which target a niche within the market was seen as the only tangible …
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