Chief Executive, Tourism NZ
Kevin Bowler joined Tourism New Zealand as Chief Executive in January 2010 He has marketing and business leadership experience spanning consumer packaged goods, technology, and media brands in New Zealand and internationally.
Most recently Kevin was inaugural CEO for start-up Yahoo! Xtra, a joint venture between Yahoo! 7 and Telecom New Zealand. Prior to that Kevin held a number of leadership roles with Telecom New Zealand including heading marketing across all products for the consumer business.
He also has extensive packaged goods marketing experience in New Zealand and the United Kingdom. Now he leads Tourism New Zealand, the government agency charged with growing the value of international visitors to New Zealand through its 11 offices around the world.
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