Politics

Plugging Apec – or how not to sell politicians

The latest classic involves a public relations spin artist who APEC employed to sell the benefits of trade liberalisation, and, our Trade Negotiations Minister Lockwood Smith. Let’s get one thing straight from the start. The technique PR consultant Jane Sweeney uses is called “marketing public policy correctly”. Not simple propaganda – as some cynical readers might incorrectly infer from the …

Read More »