Cartoon and animation has proven to be an excellent medium to successfully integrate culture and characters with a global audience. The Chinese animation and comic industry is worth US$15 billion, the Chinese gaming industry is worth over US$21 billion. Collaborative productions such as KungFu Panda (created by a joint venture with Dreamworks Animation) are finding global success. “No matter where …
Read More »Tripartite stories
Liveable Cities: What is good for the environment is good for business
Green buildings in Los Angeles are demonstrating a higher average occupancy level, increased occupant satisfaction over the general market, as well as higher rental rates. Watt Companies was one of the first major property companies in Los Angeles to introduce sustainable practices in its properties. “Ultimately, green buildings demonstrate a higher average occupancy level, and increased occupant satisfaction over the …
Read More »Liveable Cities: Britomart as a common ground
Until the early 1900s, rail in Auckland came right into the bottom of Queen Street. It has recently returned to Britomart – albeit underground – and has been integral to the evolution and revitalisation of Auckland’s CBD. Britomart has become a gateway for Auckland and is helping to remove barriers and hurdles between cultures. “Britomart creates bigger opportunities every day …
Read More »Now is the time for brands to own their audiences
The advertising landscape is rapidly changing. This provides an opportunity to those brands that are able to adapt to secure ownership over their audience that will deliver lasting returns. Brands that don’t adapt will forever pay to access someone else’s audience, whether that is a television network or a YouTube influencer. The advertising landscape is shifting, and brands that move …
Read More »Mobile gaming company aiming to transform Auckland – and help you catch your bus on time
Auckland Transport has had a new ‘command centre’ developed to track and display a real-time overview of their public transport infrastructure. Consumer applications will allow Aucklanders to track exactly where their bus, train, or ferry is, and greatly improve the rider experience. Technology and real-time data is now at the stage where it is set to transform the way we …
Read More »The Power of the Influencer Economy
Tom Influencers have always existed. Movie stars or sporting greats have been used for a long time to endorse products, but increasingly endorsements come from self-made online personalities. Businesses and brands can’t expect the same level of control they may have enjoyed in the past. Consumers expect endorsement to be genuine and authentic. While the platforms used in the Chinese …
Read More »Minister calls for creation of a Tripartite Business Degree
Minister Steven Joyce spoke of the opportunity to create a ‘Tripartite business degree’. His proposal would see business students from Auckland, Los Angeles, and Guangzhou spend two semesters studying in each city. The initiative could attract new, talented business students to New Zealand and allow them to contribute to the country’s entrepreneurial and cultural ecosystems. “I want to see kids …
Read More »Challenges link Tripartite cities
Auckland, Los Angeles, and Guangzhou share similar challenges as our cities grow. There are many areas that we can share experiences and learn from each other on. A memorandum of understanding signed by the Tamaki Makaurau Design Alliance, Guangzhou Urban Planning Design Survey Research Institute (GZPI), and Los Angeles Business Council (LABC) at the Tripartite Economic Alliance will allow designers …
Read More »Investable Auckland gaining speed
Auckland’s economic growth has outpaced the rest of New Zealand in six of the last seven years. There is an increased interest in what is happening in Auckland, and the signs are positive that foreign investment will continue. The opportunities to accelerate entrepreneurship in the city has been helped by the influence of incubators. Although they are early-stage, Auckland’s incubators …
Read More »High Value Foods: Mega Trends & Opportunity
The food industry is undergoing massive change. Farming systems and sources of food are being transformed around the world, new retail models are emerging in the food sector, and consumer demand is rapidly changing. Reinvention of New Zealand’s food industry is critical to the country returning to the forefront of exporting and developing food and agribusiness products. The global challenges …
Read More »