Tripartite Economic Alliance

Tripartite Economic Alliance: Auckland 2016 The theme of the 2016 Tripartite Economic Summit was ‘Making Connections’, and the Summit created a platform that enabled the three sister cities of Auckland, Los Angeles, and Guangzhou to engage. The rising prominence and importance of e-commerce was apparent. Each city had large delegations present that were interested in understanding how the Tripartite Alliance …

Cartoon and animation has proven to be an excellent medium to successfully integrate culture and characters with a global audience. The Chinese animation and comic industry is worth US$15 billion, the Chinese gaming industry is worth over US$21 billion. Collaborative productions such as KungFu Panda (created by a joint venture with Dreamworks Animation) are finding global success. “No matter where …

The Chinese government is heavily promoting entrepreneurship and there is a natural drive towards innovation as the country’s economy moves into a new phase. China is quickly becoming known for high-quality innovation, and the creation of new ideas and technology out of what already exists. China’s history as a manufacturer of the world’s goods has allowed the country to expand …

Green buildings in Los Angeles are demonstrating a higher average occupancy level, increased occupant satisfaction over the general market, as well as higher rental rates. Watt Companies was one of the first major property companies in Los Angeles to introduce sustainable practices in its properties. “Ultimately, green buildings demonstrate a higher average occupancy level, and increased occupant satisfaction over the …

Until the early 1900s, rail in Auckland came right into the bottom of Queen Street. It has recently returned to Britomart – albeit underground – and has been integral to the evolution and revitalisation of Auckland’s CBD. Britomart has become a gateway for Auckland and is helping to remove barriers and hurdles between cultures. “Britomart creates bigger opportunities every day …

Several decades ago, there was a common perception that all Māori were factory workers, truck drivers, or cleaners – Maori success in business was only ever seen as the exception. Māori are quickly becoming significant economic powerhouses, owning an estimated NZ$40 billion of assets in New Zealand. Māori are spiritual people, and their motivation in business reflects their world view: …

The advertising landscape is rapidly changing. This provides an opportunity to those brands that are able to adapt to secure ownership over their audience that will deliver lasting returns. Brands that don’t adapt will forever pay to access someone else’s audience, whether that is a television network or a YouTube influencer. The advertising landscape is shifting, and brands that move …

Auckland Transport has had a new ‘command centre’ developed to track and display a real-time overview of their public transport infrastructure. Consumer applications will allow Aucklanders to track exactly where their bus, train, or ferry is, and greatly improve the rider experience. Technology and real-time data is now at the stage where it is set to transform the way we …

Tom Influencers have always existed. Movie stars or sporting greats have been used for a long time to endorse products, but increasingly endorsements come from self-made online personalities. Businesses and brands can’t expect the same level of control they may have enjoyed in the past. Consumers expect endorsement to be genuine and authentic. While the platforms used in the Chinese …

Minister Steven Joyce spoke of the opportunity to create a ‘Tripartite business degree’. His proposal would see business students from Auckland, Los Angeles, and Guangzhou spend two semesters studying in each city. The initiative could attract new, talented business students to New Zealand and allow them to contribute to the country’s entrepreneurial and cultural ecosystems. “I want to see kids …