newzealandinc.com Informed. Influential. Indispensable.
By Brierley Penn
Indonesia has developed a love affair with social media, and the tool should be one of vital importance to the marketing strategy of any New Zealand business entering the Indonesian market. Over 46 million Indonesians are currently subscribed to Facebook, making it the world’s second largest user of the social networking site (pipped only by the US). The country’s young and dynamic population make it an ideal target for a company looking to appeal to audiences of this kind.