Romance focus for Chinese travellers

By Grant Bradley – NZ Herald

Air New Zealand chief executive Christopher Luxon says his airline’s marketing in China aims to portray this country as romantic and an ideal destination for families.

He said his airline had just enjoyed its best ever performance in China in the past year, despite increased competition and an economic slowdown there.

Air New Zealand has been flying directly to China since 2006 and has forged a new relationship with Air China to allow a resumption of services to Beijing.

He told the China Business Summit in Auckland on Monday that more targeted marketing was helping to expand the high-value end of the China market. While overall numbers were continuing to grow quickly, the spend per visitor was growing even faster – more

– NZ Herald