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Ogilvy Public’s Jeremey Webb delivered an address dense in exemplars of the possibilities and pitfalls for companies in the Chinese social media space.
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2013: Jeremy Webb “Social media in China is enormous”
By Alexander Speirs Jeremy Webb, Digital Influence Strategist and Head of Social at Ogilvy Public Relations sought to buck the trend on social media discussion in his address to the 2013 China Business Summit, giving tips on making a brand – not breaking it. “Social media in China is enormous,” said Webb. “95 per cent of those living in tier 1 …
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Jeremy Webb Head of Social, Associate Director, Ogilvy Public Relations Biography Jeremy Webb started Beijing’s Social@Ogilvy team in early 2010. He has since led or been involved with the majority of Ogilvy PR Beijing’s digital and social media accounts and has provided social media strategy, execution and training for a number of major clients including Nestle, Burberry and Crayola.Highly knowledgeable …
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