Tag Archives: China

By Brierley Penn “Think global, but act local,” said Christopher Luxon, of Air NZ, citing the need to have intimate knowledge of individual markets in order to be internationally successful. In 2013, then CEO of the airline was building a focus on using local marketing to connect to customers, recognizing that a one size fits all approach can never be …

By Brierley Penn In 2012, China became the largest outbound market of any in the world, growing 40 per cent relative to the 2011 period. In the next 12 months, China had become the second most important travel market for New Zealand, said Kevin Bowler, CEO of Tourism NZ, with Chinese visitors to NZ spending $645m each year. However, Bowler …

By Brierley Penn “New Zealand brand perception has been created over the past 100 years,” said Marco Marinkovich, CEO of Creative Bank at the 2013 China Business Summit. “Perception is reality.” “If I said Ronald Regan, you would think Watergate. If I said Bill Clinton, you would think Monica. If I said Lance Armstrong, you would think drug cheat.” It …

By Tim Groser First, I would like to congratulate the Auckland Chamber of Commerce, NZ Inc and all the agencies and sponsors for putting this event together. I know and have worked with many of you on the New Zealand side over the years either on the China relationship or closely related matters. Many of you are genuine China specialists. …

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By Brierley Penn Cathy Quinn, Chair of Minter Ellison Rudd Watts, shared her success strategies for Chinese investment transactions in New Zealand at the China Business Summit this morning. Most importantly, she reminded the audience that it is vital to both understand and invest in your relationship with Chinese counterparts. “We’re the little guys, so we need to understand how …

By Brierley Penn “I think that we are world class in manufacturing and in food safety, but we have to lift our game,”said Theo Spierings, CEO of Fonterra, at today’s China Business Summit, held in Auckland. “We have to become the NASA of food safety and quality.” Spierings brought a message of collaboration and unity in rebuilding New Zealand’s reputation …

Synlait Milk, the Canterbury-based dairy processor that went public in July, posted a 161 percent jump in full-year profit, beating its prospectus forecast, although infant formula sales missed its target. Profit was $11.5 million in the year ended July 31, from $4.4 million a year earlier, the company said in a statement. Sales rose about 12 percent to $420 million, …

newzealandinc.com talks to the businessman behind one of China”s fastest growing marketing and research agencies, Shanghai-based Kiwi Mark Tanner, as his business China Skinny focuses on telling the “size and scale” story of China”s cities. The ?majority of foreign businesses tend to focus on China?s mega-cities. Shanghai and Beijing not surprisingly top the agenda when China is being considered, but …

newzealandinc.com catches up with Beijing-based Alex Worker, Director of Marianas Group, to talk about the mood on the ground in China in the wake of the Fonterra food scare and NZ Food & Beverage month in Beijing. spy app for android It’s been a turbulent few weeks for Fonterra in the wake of a further dairy crisis. Our largest company …