By Jan Bierman
The inaugural China Business Summit, hosted by the Auckland Chamber of Commerce and NZ INC Ltd, was held on the 3 October 2012, at the Langham Hotel, Auckland. The purpose of the summit was to provide a platform for looking at business engagement between New Zealand and China, and the New Zealand brand story.
By 2020 China will be the world’s largest economy and while it’s already New Zealand’s second largest trading partner, there is scope for far more benefit for New Zealand business.
China’s growing middle class and transformation into a consumption-led, innovative economy are presenting new opportunities for New Zealand businesses. But so far few businesses are taking the plunge into this market. The summit offered many tips, and salutary warnings, on improving success in this complex – more