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2012 News

Brierley Penn: Maori Inc leverages its natural resources to crack China market

By Brierley Penn There is huge potential for Maori businesses to play a role in the China growth story, but unlocking this potential requires a concerted strategy, based on leveraging key strengths. “The big story in global markets at the moment is about the alignment between natural resources and China’s growing needs,” says David Harrison, ANZ’s Head of Maori Relationships. New …

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China Business Summit: It’s Time to Act – Brand New Zealand

By Jan Bierman The inaugural China Business Summit, hosted by the Auckland Chamber of Commerce and NZ Inc Ltd, was held on the 3 October 2012, at the Langham Hotel, Auckland. The purpose of the summit was to provide a platform for looking at business engagement between New Zealand and China, and the New Zealand brand story. By 2020 China …

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China Business Summit in Auckland to boost NZ-China ties

By AUCKLAND, New Zealand, Oct. 3 (Xinhua) — The China Business Summit was held in New Zealand’s largest city of Auckland on Wednesday with an the inaugural address by Prime Minister John Key who discussed the government’s evolving China strategy and future direction. Some 300 business people and trade officials in New Zealand attended the China Business Summit which …

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China Business Summit: Press Release – Challenge Business

By China Business Summit China offers huge opportunities for New Zealand businesses, but too few are taking the plunge and entering the market, says Auckland Chamber of Commerce chief executive Michael Barnett. Auckland Chamber of Commerce, in partnership with NZ INC Ltd is holding a China Business Summit as a platform to increase business engagement between New Zealand and China. …

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Making the most of Middle earth

By Brierley Penn Tourism New Zealand is leveraging the global profile of The Hobbit by promoting the Middle-earth fantasy as an attainable experience to prospective Chinese tourists. “New Zealand features on the bucket lists of many international travellers,” says TourismNZ chief executive Kevin Bowler. “The key is providing them with an incentive to actually make the trip, and the Middle-earth …

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