EU threat to NZ China dairy trade

By Christopher Adams – NZ Herald

Fonterra chief executive Theo Spierings says losing Chinese market share to European dairy competitors is a concern for New Zealand.

Addressing the China Business Summit in Auckland this morning, he outlined the dairy giant’s five-year plan in the world’s second-biggest economy.

Spierings said Fonterra was aiming to grow its business in China from around $5 billion in 2014 to $10 billion over the next five years.

The company would focus on expanding its footprint in smaller, tier three and four Chinese cities, as well as growing consumer brands sales through e-commerce channels.

“One big change that I expect … is the growth of tier three and four cities,” he said. “It’s going to be a different ball game – completely different.”

Asked about Chinese dairy players setting up manufacturing facilities in New Zealand – more

– NZ Herald